Scammers Using Artificial Intelligence to Manipulate Online Search Engine Users
< 1 min read
May 27, 2024 – Published on ABC 13 News Houston, TX
As the use of artificial intelligence (AI) has exploded, so too, have AI-driven scams. One of the most popular AI-driven scams emerging is the use of Search Engine Optimization to expose consumers to online threats.
Now, a quick Google search can lead you directly to online ads that have been purchased by threat actors. These ads often look legitimate and rank toward the top of search results, so that threat actors can get ahead of legitimate services or businesses.
GuidePoint Security’s Mitchem Boles joins the ABC 13 News team to show how these scams work and provide tips for protecting your personal information.
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