Data Privacy in the Age of AI: Exploring the implications of AI on personal data usage and the need for stringent data protection measures

May 24, 2025 – Published on The AI Journal

By Mojisola Abi Sowemimo, Senior Data Privacy Consultant, GuidePoint Security

In the rapidly changing world of technology, innovation is moving at a fast rate, and there is an urgency for the development of privacy laws to ensure that evolving technology has the right guardrails that will help to ensure that data gathered during the development of technology involving Artificial Intelligence (AI) and usage of such technology is protected, used strictly for the purposes initially communicated and with consent.

Generative AI has enhanced innovation and productivity and is facilitating growth in all spheres of life. AI systems mostly require large sets of data and as AI technology is used across different sectors, the types of data that AI technologies use varies from personal to sensitive information, each carrying different risks when in the hands of unauthorized persons which could lead to legal consequences, bias, and data breaches. To provide a robust analysis of the topic, let us consider some questions that come to mind and discuss answers to them.

How can we ensure that privacy is considered thoroughly with generative AI systems development and usage?

Digital Trust – Attaining digital trust is a responsibility for organizations, especially those that utilize evolving technologies such as Artificial Intelligence. There is an expectation that organizations will protect the users of the technology. Protecting the users of their technology starts from the design, development of the technology to its deployment and management – throughout its lifecycle. The collection and processing of data should comply with the privacy requirements for applicable jurisdictions.

Adopting privacy principles is one of the methods that can be used to ensure that data is protected, handled, and stored.

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