Rachel has over 15 years of experience and is a seasoned marketing leader who drives forward-thinking, data-driven marketing strategies with high-performing teams across diverse channels, spanning partner and vendor landscapes. As the head of Marketing at GuidePoint Security, Rachel leads the marketing organization and practices while cultivating relationships to propel success in cybersecurity solutions, always prioritizing customer-centric approaches.
Before joining GuidePoint Security, Rachel excelled in steering innovative marketing strategies and initiatives focused on partnership-driven growth across various software technologies, including cybersecurity, enterprise workflow automation and logistics solutions. At Workato, as the Global Partner Marketing and Program Leader, she orchestrated a comprehensive Global Partner Program, resulting in the expansion of partner enablement certifications and partner-sourced revenue growth. At Uber Freight, as Head of Marketing, Rachel led the Product Marketing team and redefined the branding strategy, positioning Uber Freight as a thought leader in the logistics industry. During her tenure as Director of Global Revenue Marketing at Cisco Cloud Security, Rachel spearheaded innovative demand-generation strategies and comprehensive digital marketing programs for consistent year-over-year growth.
Rachel holds a B.A in Marketing from the University of Wisconsin-Whitewater.
